Marketing & Communications

Resources, viewing and reading

Viewing

Articles

   Why Earned Media Is The Force Multiplier For Sales And Marketing — Forbes

  7 Strategic Planning Essentials For Marketing And Communications Success In 2025 — Forbes

  Why Marketing And Communications Are The Unsung Heroes Of Business Strategy — Forbes

Reading

  Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies by PR Smith, Ze Zook

  This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin

  Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

  Marketing For Dummies by Jeanette Maw McMurtry

  Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations by Amanda Coleman