This module examines how audiences are measured and understood, who is watching, what, when and how, and the methods of capturing this critical data. You'll learn about the importance of Barb to the TV industry and how business decisions are supported by data and insights.
Duration 5 hours
Featuring Zai Bennet, Alex Cameron, Khalid Hayat, Neil Mortensen, Rajiv Nathwani, John Nolan, Kate Phillips, Veronica Pottinen, Justin Sampson, Evan Shapiro
