This module explores how audiences are measured and understood - who is watching, what they’re watching, when, and how. You’ll examine the methods used to capture this critical data, and gain insight into the role of BARB in the TV industry. It also highlights how data and audience insights inform and support key business decisions.
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Duration 5 hours
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Featuring Zai Bennet, Alex Cameron,
Khalid Hayat, Neil Mortensen, Rajiv Nathwani,
John Nolan, Kate Phillips, Veronica Pottinen,
Justin Sampson, Evan Shapiro
