Intellectual Property is the foundation of value in TV &
Streaming Media. In this module, with the help of leading law firm Wiggin, you
will learn about how it is defined and managed, as well as its significance in
the context of content ownership and monetisation. You will also explore the
anatomy of a licensing agreement, chain of title and the laws and legislations
which protect and regulate IP, including the evolving impact
of generative AI on IP & Rights management within the TV industry.
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Duration: 3 hours
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Featuring: Zoe Chatten, Matthew Dando, Zoe Ellen-Bryant, Joanne Gibbs, Chris Hammond, John McVay, Jacqueline Moreton, Lisa Selway
