Sport has long been a major force in shaping UK television and continues to play a pivotal role today. The value of sports rights, subscription models, and advertising revenues remain key financial drivers across the industry. In this module, you’ll explore how and why sport has had such a significant impact on the UK TV sector, and how it continues to influence its evolution.
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Duration 5 hours
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Featuring Dawn Airey, Andrew Georgiou,
Nick Herm, Carli Kerr, David Kogan,
David Wheeldon
