Sport has been, and continues to be, a major influence on UK TV. The value of sports rights, subscription packages, and advertising spending are all significant financial drivers that shape TV in the UK. In this module, we'll learn how and in what ways sport has impacted the UK TV sector.
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Duration 5 hours
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Featuring Dawn Airey, Andrew Georgiou,
Nick Herm, Carli Kerr, David Kogan,
David Wheeldon
